A.E. Smith

A.E. Smith is a world-class visual branding experience provider. For over 20 years we have been driven by ideas as we craft the look and feel of the world’s greatest brands through creative design and precise execution.

We have always believed that visual branding is an integral part of a brand’s identity. By creating the face of a brand, we express its culture and values to customers, stakeholders, staff and the wider community.

Headquartered in Shanghai with some 20,000 sq. m. of exceptional production facilities, A.E. Smith has a presence in Beijing, Guangzhou, Hong Kong, Shanghai and Wuhan. We are also a member of the Pico Group, listed in Hong Kong as Pico Far East Holdings Limited (SEHK 752), with a global presence in 35 major cities around the world.

The past two decades have seen A.E. Smith grow into the highly capable and professional organisation we are today. We are the largest provider of visual branding solutions in signage, interior display items and visual communications solutions in China. Engaged by several Fortune 500 brands, we export these solutions across the world, playing an indispensable role in our clients’ overseas market development.

A.E. Smith’s proficiency encompasses creative and inspiring visual brand development, production, installation, maintenance and management. Our work has earned us a reputation for delivering visual branding experiences that are creative and highly effective in striking the right chord with the right audiences.

Our portfolio extends across the retail, hospitality, banking, petroleum and restaurant sectors, and we are currently a dominant player in the automotive sector, servicing literally every major global and Chinese car brand with a presence in China. A number of these brands have engaged us to export these solutions to Europe and major cities across Asia. We have also recently solidified an impressive portfolio in civil works and public infrastructure projects.

To aid our expansion and keep our place at the forefront of the marketing world in Asia Pacific, A.E. Smith is continuously investing in state-of-the-art technologies and process management strategies.

These investments will ensure that our techniques and technologies are a step ahead of our clients and guaranteeing that A.E. Smith is ready to exceed the increasingly sophisticated needs of our clients as we deliver visual branding experiences of unrivalled value and quality.


Meet the team


 销售团队 1    创意设计团队 2    PMC 3
Account Servicing Team
Creative Team
PMC Team




Subsidiaries & Affiliates



Muji         SmithPlus         Pico logo horizontal 3265c HD

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