Brief
Rolls-Royce is the ultimate high status motorcar because the marque examines the background and identity of its buyers. Their brand motto is: ‘Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.’
In terms of their branded spaces, Rolls-Royce rightfully pays extremely close attention to every detail. Thanks to our 20 year plus experience in the business and our strong international network, A.E. Smith (China) is proud to have been selected by this prestigious client to provide spatial design and execution services for more than 60 Rolls-Royce spaces around the world since 2009.
Execution
A unique, customised online management system
Given Rolls-Royce’s strict quality control guidelines, as well as those of our overseas partners, the team designed a bespoke online management system especially for this client. The system allows instant communication between the Rolls-Royce headquarters and dealers and the team, as well as supporting instantaneous process tracking.
Creative spatial design with high quality execution
All details of the design and execution were meticulously planned. Particular attention was paid to the VIP lounges, as we had to ensure the aesthetics were perfect and that the lounges provided a flawless balance between functionality and user experience.
Outstanding material aesthetics
In keeping with the brand’s elegant style, the team used genuine North American black walnut wood throughout the lounges. This ensured the consistency of the wood pattern and an overall luxurious aesthetic.
Creating the best possible user experience
The team also chose magnetic black tempered glass for the lounges’ colour display walls. This allowed the colour templates to be directly attached to the wall, allowing potential clients to conveniently select their colour schemes.
