Elegant showrooms that refresh and energise the Mercedes brand image by activating a digital world. These ‘intelligent showrooms’ that use real-time data to create a truly individual Mercedes experience for every visitor.
Creative
A.E. Smith helped Mercedes-Benz activate digital showrooms in Asia-Pacific region. A.E. Smith has many years of experience in production and research for visual solutions. A.E. Smith’s role included the design and fabrication of visual identity solutions with the innovative integrated, interactive technology that was the key to the project. An important aspect of the Digital Showroom is the seamlessness of online-to-offline experience that creates incredible brand experience.
A.E. Smith has been activating the brand image for Mercedes-Benz since 1998…
The three-pointed star of Mercedes-Benz is one of the world’s most recognised symbols of automotive excellence. With a heritage that stretches back to the dawn of the motorcar, the company’s premium reputation is built on peerless engineering, quality and performance.
Service milestones
Over the last two decades A.E. Smith’s relationship with Mercedes-Benz has evolved from supplier of signage and furniture to partner for CI synchronisation in China. In a 14-month period in 2015-16, A.E. Smith completed approximately 400 store upgrade projects and 50 new store renovations for Mercedes-Benz in the Asia-Pacific region.
More than 20 years of cooperation with Mercedes-Benz in China and global markets helps both companies to grow. In 2016, A.E. Smith provided service for Mercedes-Benz’s digital showroom optimisation that brought the brand up to date with consumer expectations for multimedia and digital retail environments.
Knowledge and skills
Signage manufacture, for example, used silk printing in place of traditional coating methods, resulting in decreasing the chances of wear out. The rooftop signage boasted a strikingly fresh look and required an unparalleled degree of precision for installation.
Systematic powder coating is deployed in the production of other visual identity elements, resulting in simplifying the manufacturing process while creating a quality product with the durability to last for up to 10 years. The team also selected an advanced LED system that continuously measures brightness and realistic visibility at night, and utilised data to optimise visual lighting effects.
